At Soniti Digital Agency, we enjoy working with technology companies that solve real-world problems. Our partnership with Sensade, a Danish company that provides end-to-end parking systems to cities, airports and shopping centres across Europe, shows how we turn a complex technical product into a clear, credible and conversion-focused digital experience.
Project Overview
Sensade builds everything in-house: sensors, AI cameras, guidance lamps, digital signs, apps and a live parking dashboard. They needed a digital presence that matched the quality of their technology. Their audience ranges from city planners to airport operators, and the site had to explain a sophisticated hardware and software offering in a way that’s simple and trustworthy. We led the project from start to finish, covering UX design, brand refinement and the full website build.
Key Features Implemented
✅ UX Design & Information Architecture
- Mapped Sensade’s full product range into a clear three-part journey: Detect, Guide and Analyse. This lets visitors quickly find the right solution for their site.
- Structured navigation around how buyers actually decide: Solutions, Cases, About and News, with a dedicated sub-page for each of the nine products.
- Designed a homepage flow that builds trust step by step, moving from headline proposition to client logos, case studies, testimonials, the product offering and finally a contact form.
✅ Branding
- Refined Sensade’s visual identity around their signature yellow, creating a confident, modern look for a B2B tech brand.
- Built a consistent visual system with clean line icons, real-world photography of car parks, airports and city streets, and product imagery that keeps the technology approachable.
✅ Website Design & Development
- A fully responsive website designed for desktop and mobile.
- A results-driven case study section showcasing projects such as Copenhagen Municipality (423 sensors across 221 areas), Bergen Airport (750 sensors across five floors) and Gulskogen Shopping Centre.
- A bilingual site in English and Danish to serve both the home market and international clients.
- Clear calls to action throughout (“Book a Meeting”, “Explore case”, “Learn more”), all leading to an integrated contact form.
- A news section and careers prompts to support Sensade’s ongoing growth and recruitment.
- Direct access to the Sensade Parking Dashboard for existing customers.
Outcome
Sensade now has a digital presence that reflects the scale and quality of its technology. The website gives prospective clients a clear way to understand the system, see proof through real deployments across Europe, and get in touch. It’s built to scale, so new products, case studies and markets can be added easily as Sensade continues to grow.
